Senior Manager – Commercial job at NCBA Bank

JOB DETAILS:
Job Purpose Statement:
The Senior Manager, Commercial, will be responsible for developing and executing our commercial strategy to achieve revenue targets and drive growth. This entails target market identification: Identify the customer segments or geographies where the company can achieve the highest growth potential. This involves researching the market, analyzing customer behavior, and understanding competitors. S/He will determine the value proposition of the products and services offered by the company and how they can differentiate from the competition. This includes developing a clear understanding of customer needs and the features and benefits that meet those needs.

Key Accountabilities (Duties and Responsibilities):
Strategy & Financial (40%)
• Revenue growth: The primary financial objective for the Senior Manager, Commercial, is to drive revenue growth for the NCBAU Digital Financial Services. This…

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