JOB DETAILS:
JOB PURPOSE
The Product Manager- Alternate Channels will be responsible for Alternative Distribution Channel (ADC) products lifecycle management, innovation, monitoring, enhancements of the customer value propositions and fostering channels utilization and adoption, and business growth.
Manage partner relationships and marketing initiatives to better deliver products and services that meet the overall strategic and financial goals of the bank.
KEY RESPONSIBILITIES /KEY DELIVERABLES
• Lead the development, commercialisation and monitoring of ADC products and services that align with the overall bank strategy.
• Enhance existing channels to meet the changing customer needs and provide the best customer experience that will attract new customers to the bank and retain existing ones.
• Drive the sales and marketing agenda to enhance penetration and utilisation of the channels through marketing and promotion, staff training, collaboration with cross functional teams, competitor analysis and market research, and mining data to identify sales…
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