JOB DETAILS:
The Marketing Officer will be responsible for driving business growth and maintaining strong customer relationships.
Key Duties and Responsibilities:
• Develop and implement business growth strategies to increase loan portfolio and revenue.
• Conduct market research and competitor analysis to identify opportunities.
• Design and execute marketing campaigns to promote products and services.
• Build and maintain relationships with key stakeholders, including customers, partners, and regulators.
• Develop and manage marketing budgets and track ROI.
• Collaborate with cross-functional teams (credit, operations, IT) to enhance customer experience.
• Identify and pursue new business opportunities, partnerships, and collaborations.
• Monitor and analyze market trends, customer behavior, and industry developments.
• Develop and implement customer acquisition and retention strategies.
• Report on business growth and marketing performance metrics.
Key Performance Indicators (KPIs):
• Loan portfolio growth.
• Deposit mobilization.
• Customer acquisition and retention rates.
•…
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