JOB DETAILS:
POSITION DESCRIPTION
JOB TITLE: Marketing Officer-Brand & Sponsorships (01)
REPORTS TO: Brand & Marketing Manager
NATURE OF ADVERT: External
JOB PURPOSE
This role is responsible for managing the Bank’s Brand through monitoring, inspection, and maintenance to ensure standardization, uniformity and consistency in brand applications, as well as driving the bank’s sponsorship strategies and the portfolio of sponsorship events.
KEY RESPONSIBILITIES /KEY DELIVERABLES
• Coordinate design concepts, brand application and maintenance across all Service points in line with the branding standards in order to ensure consistency of the brand across all brand touch points.
• Manage brand application and usage in a standardized manner across all communication points; Branded items, Stationery, Print media, Outdoor advertising, TV, and Radio.
• Monitor the Bank brand through brand audits and mystery shopping to…
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