JOB DETAILS:
Description
1. To Develop and execute a customer centric Marketing Strategy that helps to position Uganda Baati as the leading Building Solutions company in Uganda. line with This strategy will conforming to the Group Marketing guidelines, while still being relevant to Uganda.
2. To develop and grow the marketing organisation development: Nurturing a well-rounded marketing organisation with excellent brand and commercial skills.
3. To Manage the Product Management process for the Business Unit in terms of Launches, Market Communication, Positioning and Pricing Strategy, maximizing product contribution and ensuring the required product penetration in the defined market segments
4. To coordinate and execute all Brand Building programsa, and also measuring effectiveness of the same across the different segments. (Cosnumers, Dealers/Distributors, Professionals and Artisans (Installers/fundis).
5. To build a stronger Customer Connect through direct marketing, digital or online marketing programs and…
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