Marketing Manager job at Fido

JOB DETAILS:
Job Brief
We are looking for an experienced Marketing Manager to help us build and grow our brand in Uganda. You’ll work across various levels and departments to discover what makes us unique and communicate it effectively.

If you’re creative, strategic, and have experience in B2C mobile app marketing, we’d like to meet you. Ultimately, you’ll help us kickstart our market entry, build the brand, and eventually grow the local team.

Responsibilities
• Analyze brand positioning and consumer insights
• Translate brand elements into plans and go-to-market strategies
• Manage localized marketing efforts and initiatives

• Lead creative development to motivate the target audience to “take action”
• Measure and report performance of marketing campaigns, assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors’ activities

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