JOB DETAILS:
Main Purpose:
To oversee the execution of Customer value management initiatives for both Business & Consumer segments across all customer touch points, and channels; Development and implementation of CVM strategies/plans designed to address market needs & commercial requirements; Ensure that MTN remains the No.1 telecommunications brand in Uganda.
Main Job Functions:
• Preparing and secure approval for all CVM commercial initiatives (concept documentation/business case sign off, campaign brief, UAT document etc).
• Ownership of the CVM campaign management and execution including customer lifetime journey and revenue growth.
• Drive ROI of base management activity through ensuring the provision and continuous improvement of actionable insights, analyses, CVM reports and dashboards.
• Management of CVM campaign governance operational processes.
• Pro-active base management through the customer life cycle management and campaign…
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