JOB DETAILS:
REPORTING TO: Chief Retail Banking Officer
JOB PURPOSE: Reporting to the Chief Retail Banking Officer, the role holder will be responsible for leading the development and implementation of a Marketing Plan and Business Strategy aimed at increasing dfcu’ s market share and profitability within the Sector.
LOCATION: Kampala
KEY ACCOUNTABILITIES:
• Accelerate mass acquisition & drive retention for the customer segments being managed.
• Drive up digital platform utilization amongst WiB customers.
• Lead the development & implementation of competitive Marketing Plans and Sales Strategies to grow dfcu’ s penetration of the Women in Business sector and drive up revenues.
• Develop and implement strategies to sustainably mobilize and retain deposits.
• Design strategies to ensure that customers are experiencing the promised value propositions and that mechanisms are in place for collecting & utilizing…
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