Head, Brand & Marketing job at EcoBank

JOB DETAILS:
Specific Roles and Responsibilities
FINANCIAL
• Develop, manage and control marketing budgets.
• Ensure all branding, communication & overall marketing activities and campaigns are produced and executed within budget for returns on equity.
PROCESS
• Develop marketing strategies (including Main Stream and Digital Marketing), communicating with stakeholders (internal & external), gathering feedback from customers, and researching market trends and competitor activities for the best recommendations.
• Translate Business strategy into actionable marketing plans for the market, drive business excellence.

• Research and analyse market trends and competitors to inform business and brand activities.
• Oversee marketing campaigns.
• Track the effectiveness of marketing campaigns and reporting findings to the executive team.
• Negotiate and liaise with third-party marketing agencies to ensure MROI

• Manage the design and production of…

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