JOB DETAILS:
Betika is one of the leading gaming companies with platforms and operations in 9 African countries, handling millions of monthly site visits. We are not just a Sports Betting brand; we are a lifestyle brand that believes in responsible gaming practices.
Overall role purpose:
Manage and execute digital marketing initiatives, focusing on video content, influencer collaborations, and social media engagement. Responsible for leveraging digital trends to enhance online presence and audience interaction.
Key Responsibilities:
• Develop and implement a video content strategy for various digital platforms, focusing on engaging formats like reels and short-form video content.
• Identify, engage, and manage influencer collaborations to amplify brand reach and impact.
• Engage actively with betting and odds communities on WhatsApp and other social media platforms.
• Identifying Key Groups: Locate…
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