JOB DETAILS:
JOB PURPOSE:
Reporting to the Head of Corporate Affairs and Public Relations, the Digital Specialist is accountable for the design and development of insight-driven digital strategies from opportunity identification through to experience definition. The role holder is responsible for the formulation of dfcu’s digital marketing strategy and implementation (delivery) thereof while ensuring the effectiveness of the results aligned with business, brand, and marketing objectives.
The role aims to grow our brand and business while influencing targeted consumers and/or businesses to choose dfcu’s products and services. The role leads the creation of compelling digital marketing campaigns and communication, that are creative, targeted, measurable and produce quantifiable results. The role holder will additionally be accountable for digital and social media listening, and proactive reputation management.
LOCATION: Kampala
KEY ACCOUNTABILITIES:
• Define and…
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