JOB DETAILS:
Job Purpose
The Market Intelligence Analyst provides critical analysis and insights to support strategic decision-making, identify market opportunities, and enhance the company’s competitive advantage. The role involves collecting, analyzing, and interpreting market data, trends, and customer preferences to inform marketing, sales, and product development initiatives.
Key Functions
1. Market Research and Analysis: Conduct in-depth market research to gather data on industry trends, competitor activities, and customer behaviors. Analyze market dynamics and demand forecasts to identify business opportunities and risks. Evaluate product positioning and performance within target markets.
2. Competitive Intelligence: Monitor and assess competitor strategies, pricing models, product offerings, and marketing tactics. Develop competitor benchmarking reports to provide actionable insights to the management team. Propose strategies to counter competitive threats and capitalize on opportunities.
3. Data Collection and Reporting: Collect data from primary and secondary sources, including surveys, customer feedback, and industry reports….
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