JOB DETAILS:
The Activation and Promotions Officer will report to the Brand Manager.
Main purpose of the job:
He /She will be responsible for implementing marketing and branding programs to achieve growth targets for customer segments while enhancing engagement with Pride’s Brand by liaising with event/activations contributors, venues, suppliers and partners.
Specific responsibilities include:
• Develop annual promotions and activations strategy for products in line with the overall business strategy
• Supervise and manage all activations across board
• Work with Head of Marketing, Head of Business, Branch Managers, Distribution manager and Relationship Manager to create competitive products that will attract customers.
• Work hand in hand with regional managers to recruit numbers for branches
• Conduct and develop ideas for product promotions
• Design promotional calendar to meet the promotions strategy
• Develop ideas for multimedia content for internet and…
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