JOB DETAILS:
Job Description
Job purpose description
• Manage foundational aspects for the Personalisation capability in country including insights, direct campaigns, and conversation portals.
• Provides insights and analytics, which can be used for the design and delivery of personalised client conversations for Consumer and High Net-Worth clients
• Drives design, development, and execution of a foundational client. conversation portal, in partnership with the Domain, enabling banker to have contextually relevant and meaningful conversations with clients.
• Builds the foundations for the management and execution of personalised campaigns, which is supported by appropriate analytics and behavioural economics principles.
• Develops, productionise, and maintain statistically robust and accurate campaign models to facilitate conversations in main markets, take-up optimisation across acquisition, retention, right-sell, and cross-sell interventions.
• Supports business decision making through the provision of customer insights and analytics.
Strategy
• Manages the…
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