Manager, Personalisation (Campaign Analytics & Execution) job at Standard Bank

JOB DETAILS:
Job Description
Job purpose description
• Manage foundational aspects for the Personalisation capability in country including insights, direct campaigns, and conversation portals.
• Provides insights and analytics, which can be used for the design and delivery of personalised client conversations for Consumer and High Net-Worth clients

• Drives design, development, and execution of a foundational client. conversation portal, in partnership with the Domain, enabling banker to have contextually relevant and meaningful conversations with clients.

• Builds the foundations for the management and execution of personalised campaigns, which is supported by appropriate analytics and behavioural economics principles.
• Develops, productionise, and maintain statistically robust and accurate campaign models to facilitate conversations in main markets, take-up optimisation across acquisition, retention, right-sell, and cross-sell interventions.

• Supports business decision making through the provision of customer insights and analytics.

Strategy
• Manages the…

Click Here to View the Full Job Description >>>

Check Also

Senior Manager Product House job at Equity Bank Uganda

JOB DETAILS:Equity Bank Uganda Limited is one of the region’s leading banks whose purpose IS …

Leave a Reply

Your email address will not be published. Required fields are marked *