JOB DETAILS:
MAIN PURPOSE OF THE JOB
Oversee the development and implementation of Uganda’s tourism marketing strategy and destination Uganda brand strategy in order to position Uganda as a tourism destination of choice in the world.
MAIN DUTIES AND RESPONSIBILITIES:
• Develop and coordinate the implementation of destination Uganda marketing strategy
• Oversee the implementation and review of the destination brand strategy
• Coordinate the development and implementation of advertising campaigns and activations in the domestic, regional and international markets
• Monitor marketing trends and conduct competitor analysis, collect and analyse data to maintain competitive advantage
QUALIFICATION AND EXPERIENCE
• Bachelor’s degree in Marketing, Mass Communication, Economics, Commerce, Business Administration, Tourism and Hospitality or other relevant degree from
• a reputable university.
• Master’s Degree in any of the following disciplines: Economics, Business Administration, Tourism and Hospitality or Marketing.
• Professional…
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