JOB DETAILS:
Job Description
• Establish Personalisation capability in specific Africa Region (South, East or West). Coordinate discovery and re-imagination of personalisation in regions and countries. Design, development and implementation of a client conversation portal, in partnership with in-country personalisation teams, enabling bankers to have contextually relevant and meaningful conversations with clients.
• Manage foundational aspects for the Personalisation capability in country with a primary focus on insights and direct campaigns/
• Supports the design, development, and execution of client conversation portals, enabling the banker to have contextually relevant and meaningful conversations with clients.
• Provides insights and analytics, and leverages this for the design and delivery of personalised client conversations for Consumer and High Net-Worth clients – which can be executed via direct campaigns.
• Builds the foundations for the management and execution of personalised campaigns, which is supported by appropriate analytics and behavioural…
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