JOB DETAILS:
Main Purpose:
To develop, implement, monitor, and ensure the comprehensive and consistent execution of MTN Uganda’s regional marketing strategy for MTN Segments, the Sales Channels strategy and in accordance with the MTN Brand Strategy plus positioning, all in alignment with MTN Uganda’s overall business objectives.
Main Job Functions:
Strategic input
• Translation and execution of the Marketing strategy into regional marketing plans
• Manage and implement appropriate regional strategies to address the Consumer and business value proposition launches in support of the MTN Uganda Business strategy.
• Ensure maximum leveraging of regional marketing Communications plans
• Monitor competitive regional marketing activity aimed at the Consumer and business Segments and implement relevant actions to remain competitive.
• Build MTN brand awareness, market presence, affinity, visibility, and likeability across target market sectors and across regions by using traditional and non-traditional media
• Ensure alignment of regional marketing…
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