JOB DETAILS:
JOB TITLE: Brand & Marketing Manager (01)
REPORTS TO: Head of Marketing & Communications
NATURE OF ADVERT: External
JOB PURPOSE
This position is responsible for the execution of all marketing plans for PostBank and its sister brand Wendi. The Brand & Marketing Manager
will be responsible for growing both PostBank and its Digital Financial Services brand equity and value through overseeing all marketing efforts across all channels.
KEY RESPONSIBILITIES /KEY DELIVERABLES
• Design and execute comprehensive Product, Marketing and Service strategies in line with the Bank’s business objectives to augment the Bank’s market position.
• Manage end to end process for all media campaigns, as well as execution across all media channels inclusive of TV, Radio, Digital, Print, and Paid Social.
• Manage brand studies and consumer research on…
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