JOB DETAILS:
About us
This role is responsible for the creation of all the must-have and focus Brand Shopper Marketing growth drivers across a brand/Category to deliver the most efficient and effective Industry leading Shopper Marketing Growth Drivers. The growth drivers developed must grow our share, but also drive equity and penetration growth. The role requires the individual to transform our growth drivers to be ‘channel’ ready. There is a requirement in this role to develop growth drivers that deliver against all aspects of the ‘path to purchase’ and not just at the ‘Moment of choice’
Role responsibilities
• Working very closely with brand team, and starting with strong insights, this role leads the creation of high quality and scalable single brand Shopper Marketing growth drivers for execution. The creation is…
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